基于百度指数的观众博物馆参观选择研究 ——以上海地区博物馆为例

On a Study of the Audiences’Visiting Selection of Museum in Shanghaion the Basis of Baidu Index

中文关键词: 观众参观选择， 博物馆， 百度指数

英文关键词: audience  visiting choice  museum  Baidu Index

中文摘要:

      随着计算机网络技术的飞速发展，如今，我们已身处“大数据”时代，人们也日益习惯通过网络获取信息；博物馆的发展建设也更注重开放和融合，强调以人为本，从而彰显自身的社会价值。以“百度指数”这一大数据分析工具为基础，以上海地区博物馆为例，对观众博物馆参观的时间选择，地点选择，参观选择所需实用信息，参观选择的主体、动机和偏好进行了研究；在此基础上，从博物馆集群、宣传、展示教育、新媒体应用和差异化发展战略五个方面，对博物馆未来发展提出思考。

英文摘要:

      With the development of computer and network，we have ushered into a‘big data’era. More and more people have become accustomed to acquiring information from network. And the focus of development of museums has shifted from‘collection’to‘people’. On the basis of Baidu Index，the research is mainly about audiences’time selection，place selection，the useful information for selection，the decision maker for selection，motivation and preference of visiting selection. On the basis of the study on the visiting selection，the suggestions for museum development are put forward in the paper where a great deal of efforts shall be made in museum cluster，museum promotion，exhibition and education，the application of new media，and diversity strategy.