站在公众与科学之间——科学文化传播工作的点滴反思

Between Public and Science——Some Reflections on Communication of Scientific Culture

中文关键词: 科学传播，科学文化，受众研究，对策

英文关键词: communication of science  culture of science  audience research  strategy analysis

中文摘要:

      从科学文化传播涉及的公众、内容、变化、市场、平台、媒体、社会等7个方面出发，对影响传播活动的重要因素进行了深入的分析，探讨了改进科学文化传播工作的思路，提出了公众远离了科学是市场角色缺失的一个必然结果的观点，指出了传播工作中加强平台和政策法规建设的重要性。

英文摘要:

      The article begins with the following seven aspects in which communication of science is involved． They are public， content， variation， market， platform， medium and society. Based on these sides， the paper analyzes factors that affect the diffusion and probes into improving approaches of communication of science． The paper indicates that the seperation of public from science is the certain result of the absence of scientific market and emphasizes the importance of reinforcing platform and establishing policy.