科普营销论

Science Popularization Marketing

中文关键词: 商业营销，科学普及，科技传播，营销组合

英文关键词: marketing  science popularization  S&T communication  marketing mix

中文摘要:

      营销理论在现代社会诸多领域有着重要的指导和参考价值，并在实践中得到了广泛应用。研究表明，营销与科普有着密切的联系，因而营销理论可以在一定程度上应用并指导科普实践，形成所谓的科普营销新模式，即科普营销。其基础框架就是科普营销的6Ps营销组合。

英文摘要:

      The marketing theories have important instructive and referential values in many fields of the modem society，and are applied extensively in practice．This research shows that as the marketing is firmly connected with the science popularization，the marketing theories can be applied to instruct the science popularization to some extent，forming so-called new mode for science popularization marketing，namely science popularization marketing，whose foundation frame is the 6Ps of marketing mix of the science popularization marketing．