科普产品的数字化创新

Digital Innovation of Science-popularizing Product

中文关键词: 科普产品，产品创新，数字技术，创新策略

英文关键词: science-popularizing product  product innovation  digital technology  innovation strategy

中文摘要:

      本文在引入科普产品和科普产品创新这两个概念的基础上，根据产品层次理论，结合数字技术，提出分层的科普产品创新策略：在基础产品层次上进行形式创新，在期望产品层次上进行功能创新，在附加产品层次上进行服务创新。

英文摘要:

      This article starts from the conceptions of Science-popularizing Product(SPP) and the innovation of SPP，and then according to multiple-level product theory and based on digital technology，puts forwards the strategies for different product levels．On the level of generic product, the strategy focuses on modality innovation；On the level of expected product，It focuses on function innovation；On the level of augmented product, it focuses on service innovation．