美国成年人收看电视台科学节目调查报告

Adult Science Learning from Local Television Newscasts

中文关键词: 地方电视台,科学节目,成人学习,认知模式

英文关键词: local televisions  science news  adult learning  schemas

中文摘要:

      美国公众通过包括电视在内的多种渠道了解科学与健康知识。“皮尔调查中心”研究结果表明半数美国成年人每周看本地电视新闻节目3次以上，当地电视新闻节目成为他们获得信息的最主要来源。这项研究也考察了一个项目对提高科学和健康节目在地方电视台新闻节目的影响作用。跟踪调查结果显示，公众显示了对观看过的电视节目的高回忆率与信息记忆。分析结果表明，科学与健康的新闻报道既能提高观众已有的科学与健康“认知模式”，同时也能促进以前较少了解的知识的新“认知模式”的生成。

英文摘要:

      American adults learn about science and health from numerous sources，including television．The Pew studies demonstrate that half of American adults watch a local television news show three times a week or more，making local television news most widely used news medium．This study examines the impact of a program to increase the use of science and health stories in local newscasts．The results show substantial story recall and information retention．The analysis suggests that science and health stories in local television newscasts may either enhance viewers' existing science/health schemas or foster the development of new schemas for less—Well—known constructs．