五四时期《科学》广告的科学传播功能

中文关键词: 《科学》,广告,功能

英文关键词: Science  advertisement  science communication function

中文摘要:

      五四时期，以《科学》为代表的科技期刊有力地推动了科学知识的传播与科学意识的启蒙。作为科技传播的形式之一，《科学》杂志的广告在科技传播的过程中也发挥了积极的作用。通过统计、分析五四时期《科学》的广告，提出五四时期《科学》杂志的广告通过搭建“传受平台”而间接发挥其建构功能的观点，同时探讨了《科学》广告传播科学知识与培养科学意识的两大功能。

英文摘要:

      In the May Fourth Era，Science and other sci-tech journals played an important role in driving science to develop in China．As a significant form of science communication，the advertisements in Science journal were also a main element，which disseminated substantial knowledge and concepts in relation to science and technology．In that case，it's of great value to research the functions，especially the construction function of advertisements in Science journal．Based on a quantitative and qualitative analysis，in this passage，we'll mainly discuss its important function in communicating science knowledge as well as science concepts，so that we can gather useful experience for the development of advertisements in sci-tech periodicals nowadays．