试论我国大众传媒科技传播与普及的特点

The Features of Public Communication or Popularization of Science & Technology in the Mass Media of Our Country

中文关键词: 大众传媒,科技传播与普及,特点

英文关键词: mass media  features of public communication or popularization of science & technology

中文摘要:

      科学技术是第一生产力，国民素质则是第一国力；大众传媒是科技传播与普及的重要工具和载体，其在提高国民科学素养方面起着举足轻重的作用。文章总结和归纳了大众传媒科技传播与普及的九个特点——中介性、公益性、导向性、高效性、时代性、大众性、通俗性、互动性和娱乐性。

英文摘要:

      Science and technology are primary productive forces, and citizens’ quality is the first national power. The mass media, which is the important tools and channels of Public Communication of Science & Technology and popularization, plays a significant role in improving the scientific literacy level of citizens. The paper summarizes Some features of the mass media in science communication and popularization——Intermediary, public good, orientation, efficiency, contemporariness, popularity, interaction and entertainment.