读图时代的科学传播现状及策略

Status and Strategies of Science Communication in an Image-reading Era

中文关键词: 图像，科学传播，现状，策略

英文关键词: images  science spreading  status  strategy

中文摘要:

      “读图时代”对科学传播提出了新的课题，图像不再是文字的附属和点缀，开始担负起传递信息、传播观点的职能。摄影在中国有着广泛的群众基础，技术的进步又大大提高了图像的传播效果，报刊、图书等各种科普出版物“浓眉（题）大眼（图）”，电影、电视、动画等更是让人们享受到了视觉的盛宴。与此同时，泛视觉化倾向却削弱了受众清醒认识世界的能力。在这个视觉时代，有必要分析图像的传播特征，研究影像的传播策略，探索视觉时代的科学传播之路。

英文摘要:

      Images are not the accessories or decorations any more，and they begin serving the function of delivering message and spreading viewpoints. Photographing is very popular in China. The technical progress has improved the influence of images，and the thick eyebrows（captions）and big eyes（images）in all kinds of science publications，including newspapers，magazines，books，and etc. Films，televisions，cartoons can provide people more prosperous visual feast. In the meantime，visualization has weakened the people’s capabilities of knowing the world clearly. In this visual era，analyzing the transmitting properties and studying the transmitting strategies of images are the approaches to explore science communication.