少数民族地区科学传播的实践研究——以儿童计划免疫IEC策略研制为例

Practice Research on Science Communication in Minority Areas: Taking the IEC Strategy of Planned Immunity for Children as Example

中文关键词: 少数民族,科学传播,预试验,IEC策略,民俗传承,小众化

英文关键词: ethnic minorities  science communication  pretest  IEC strategy  folklore elements  small mass

中文摘要:

      本研究的是了解在少数民族地区进行儿童计划免疫的“信息—教育—交流”(Information-Education-Communication, IEC) 科学传播有效途径的策略研制。 本研究所采用的方法有：1. 走访与观察：走访当地少数民族干部、群众及其民俗传承人——歌师和歌手，观察了解当地侗族、苗族的主要科学传播途径。2. 问卷调查、专题小组讨论和个人深入访谈。本研究的结果有：1. 在需求评估基础上发现4种适合当地的IEC传播途径：村干部宣讲，预防接种证的插图信息传播，民歌传唱和招贴画宣传。2. 经过社会

英文摘要:

      Objective: To understand how the effective channel of science communication of planned immunity for children “IEC” (Information-Education-Communication, IEC) in minority areas was established. Methods: 1.Visit and observation: visiting village cadres, villagers, local song singers——the main heirs and transmitters of local culture to figure out the effective means of communication of information in Miao and Dong Minorities. 2. Questionnaire, focused group discussions and individual in-depth interviews. Results: 1. Find out the appropriate way of communicative strategy: lectures of village cadres; interleaf in the vaccination certificate, local songs and posters. 2. The effect of the folklore elements in the communication based on sociology study: they offer a unique and effective way to publicize the information and this kind of diffusion can get to the minor-cultural community. 3. According to the refinement of the information and the folklore: four kinds of materials were made. After the improvement of the materials in two pretests, these materials can be highly understood ,accepted and approved by 80% of the local people.