从新媒介传播时代的诞生观基础科学研究的传播策略创新

Science Communication Strategy Innovation of Basic Science Disciplines in an Era of Web 2.0

中文关键词: 新媒介传播，基础科学，创新

英文关键词: new media,communication,basic science discipline,creativity

中文摘要:

      基础科学的成果表达与传播范式以严谨、系统、完整的语言逻辑著称，并据此形成了科学共同体的专业语言，成为传统公众传播中最具精英话语权的表达领域。当代，新媒介传播技术促成了新媒介传播时代的诞生，公众的知识获取呈现出与强结构化、强线性化大不相同的解构性特征。科学共同体与基础科学研究成果的传播如何走近，以适应新交流表达平台的大规模人群而避免话语优势的丧失，已成为一个不能回避的战略发展命题。

英文摘要:

      The illustration of the achievements for the basic science disciplines is made in a rigorously logical and systematical manner，through which the professional term of science community has come into shape，becoming a channel for the social elites to have themselves expressed in the traditional science communication. In modern times，the newly emerging media help to facilitate the birth of new communication era，the ways for the public to gain access to the science information in the web era are characteristic of deconstruction quite different from the previously traditional ways which gave emphasis on strong construction and linearization. How to make the relations between science community and basic science research more interlinked，and how to make it adapt to the new communicating platform in which a huge number of people have themselves expressed to avoid the demise of the dominance of the discourses has become an unavoidable topic of strategic significance.