社交媒体时代科普信息传播的困境与突破

The Dilemma and Breakthrough of Scientific Popularization in Social Media Era

中文关键词: 科普信息传播,新媒体,社交媒体,公信力

英文关键词: popular science information dissemination,new media,social media,public trust

中文摘要:

      科学技术普及实现了科技知识的传递和扩散。在信息时代，人们通过传统媒体和新媒体渠道可以很方便地接触到各种科学知识。社交媒体的广泛发展给科普信息传播工作带来了新的机遇与挑战。本文从社交媒体在科普信息传播中的创新应用介绍入手，总结了社交媒体的优势，分析了当前科普信息传播的困扰因素，提出了社交媒体时代科普信息传播应从提升公信力、实现跨平台体验及加强网络监管方面着眼突破。

英文摘要:

      In?the?information?age，people?can?get?access?to?all?kinds?of?scientific?knowledge?via?traditional?and?new?media.The?boom?of?social?media?has?brought?new?opportunities?and?challenges?for?dissemination?of?science?and?technology.?This?article?introduces?innovative?applications?when?social?media?meets?popular?science?information?issemination，summarizes?advantages?of?social?media，analyzes?the?disturbing?factors?and?offers?effective?countermeasures，for?example，enhancing?credibility，providing?the?cross-platform?experience?and?strengthen?the?network?supervision.