关于博物馆服务营销时代的研究思考

The Era of Marketing Strategy of Museum Service

中文关键词: 博物馆服务,服务产品,服务营销

英文关键词: museum services  services products  services marketing

中文摘要:

      介绍近十几年来博物馆服务营销兴起的原因，借鉴营销管理学服务营销理论，分析博物馆服务营销的实质，对博物馆服务产品进行分类，通过服务营销的案例，探究博物馆服务营销策略和特点。

英文摘要:

      Nowadays，museum services and marketing strategies take an important proportion in museum evaluation. This research studies museum classifications，characteristics，marketing strategy systems based on theory of marketing and management science in an effort to prepare for the new era in coming of museum service and marketing.