浅析网络科普在健康传播中的优势

An Analysis of the Advantages of E-science Popularization in Health Communication

中文关键词: 网络科普，健康传播，媒体

英文关键词: E-science popularization  health communication  media

中文摘要:

      随着新媒体环境的不断发展，网络科普的板块设计模式更加趋于人性化并逐渐分散发展。因此，健康传播需要根据网络的发展和受众的健康需求及时调整或改变传播模式。与此同时，得益于网络环境与新科技手段的优势，网络为健康传播提供了广阔的选择空间，并以最为准确有效的方式传播健康内容。本文通过对健康传播的媒体选择模式进行分析，强调运用网络进行健康普及的优势和重要性，随着科技的发展，网络科普已成为为公众提供健康保障的重要支撑。

英文摘要:

      With the development of the new media environment，the design mode of E-science popularization is being increasingly easy -used and gradually decentralized. Therefore, it is necessary to timely adjust the pattern of health communication to the development of the Internet and the needs of public audiences for health. At the same time，the Internet environment and new technological advances provide such a wide range of choices that it is possible to effectively communicate accurate health-related information to the public. By analyzing the media preference pattern of health communication，this paper emphasizes the advantage and importance of using the Internet for health communication and demonstrates the major supportive role E-science popularization playing in protecting public health thanks to scientific and technological development.