移动时代面向公众的科学传播方式的创新及其影响

A Study on the New Methods of Science Outreach in Mobile Era

中文关键词: 移动互联网，科学传播，移动应用，创新

英文关键词: mobile internet  science outreach  mobile applications  innovation

中文摘要:

      移动互联网的发展，使信息传播产生了革命性变化，使得面向公众的科学传播更具交互性，更容易为公众获得，更利于公众参与。本文从移动时代面向公众的科学传播方式创新的典型案例入手，分析移动互联网的新技术与新服务所带来的新的可能；在此基础上总结出了移动时代面向公众的六种创新的科学传播方式，并对这些新的科学传播方式对科普机构所产生的影响进行了分析。

英文摘要:

      With the rapid development of mobile internet，science outreach has become more interactive，easily available and involved. Based on case study，we suggest that the mobile technology and service has deeply changed science outreach in the aspects of science outreach digital publication，science museum guide，science research project，science outreach commerce，social network and online community for science outreach. Possible impacts on science outreach institutions are also analyzed.