基于结构方程理论的网络科普动漫影响力的研究

A Study on the Influence of Online Science Animation Based on Structural Equation Theory

中文关键词: 网络科普动漫，影响力，结构方程模型

英文关键词: online science animation  influence  Structural Equation Theory

中文摘要:

      公众是科普动漫的最大受益群体，也是科普动漫传播的主要对象。并且随着网络的发展，我国的网络科普动漫取得了快速发展，但其中仍存在一些问题。从网络科普动漫影响力出发研究网络科普动漫在传播过程中存在的问题是本文的主要研究问题。因此，本文主要从受众的角度利用结构方程理论来研究网络科普动漫的影响力，从而进一步利用受众的视角发现我国网络科普动漫发展中存在的问题。

英文摘要:

      With the development of internet，our country’s online science animation has achieved a rapid development，but there are still some issues. Studying the problems existed in spreading process of online science animation is the main question of this article. Therefore, this paper is mainly from the audience’s point of view and used structural equation theory to study the influence of online science animation， further more， with utilizing the audience perspective identify problems in the development of China’s network science animation.