政府与民间科普组织微博科学传播的比较研究 ———以“@上海科普”与“@ 科学松鼠会”为例

A Comparative Study on Microblog Science Communication between Government andCivil Science Popularization Organization

中文关键词: 政府科普组织、民间科普组织、微博、科学传播

英文关键词: government science popularization organization  civil science popularization organization  microblog  science communication

中文摘要:

      本文分别选取政府科普组织和民间科普组织中的典型微博各一个，首先从阶段运营数据方面进行监 测和比较，再深入到两个典型微博的内容、表现形式等方面考察二者的异同，在此基础上提出促进政府科普 组织微博科学传播的对策建议。

英文摘要:

      The paper chooses two typical microblog which represent government and civil science popularization organization. Firstly，the paper monitors and compares the two microblog from stage operational date. Secondly，the paper deeply studies similarities and differences of the two microblog from content and pattern of manifestation. On this basis，the paper proposes several suggestions about promoting science communication of government science popularization organization.