科学松鼠会的传播内容偏向和受众关注偏向的调查研究

The Bias of Disseminating Content and Audience Attention about Popular Science onNetwork：Taking Science Squirrels Club’s Microblog,Blog, Website for Example

中文关键词: 传播内容偏向、受众关注偏向、科学松鼠会

英文关键词: the bias of disseminating content  the bias of audience attention  Science Squirrels Club

中文摘要:

      通过对科学松鼠会微博、博客、网站的内容和受众关注内容的主题分类进行统计分析，发现两者都 偏向关注生物、健康、医学等类别，即传播内容的偏向与受众关注的偏向具有一致性。同时，通过对科学松 鼠会主编“游识猷” （网名） 的采访调查和对其微博粉丝的问卷调查，深入分析科学松鼠会的传播者和受传 者分别在各自偏向的形成过程中所起的作用，以及这两种偏向的关系，并为其他综合性科普网站提供一定的 借鉴。

英文摘要:

      Abstract：Through analyzing statistically the subject classification of the content of Science Squirrels Club’s micro—blog， blog，website and the content of audiences’attention，it was found that both Science Squirrels Club and audiences are biased in favor of the subject of biological，health and medical. It means that there is consistency between the bias of disseminating content and the bias of audience attention. At the same time，through interview survey of Science Squirrels Club’s chief editor “You shi you” （net identity） and the questionnaire survey of its micro—blog’s fans，analyzing deeply the respective role of Science Squirrels Club’s disseminator and audiences in the forming process of the two kinds of bias，and the relation of them. At the same time, to provide some reference for other comprehensive science website.