信息化背景下电视科普栏目创新途径研究

The Innovative Approach of Popular Science TV Column Home and Abroad under theBackground of Informationization

中文关键词: 信息化，电视科普节目，媒介融合，差异化战略，创新途径

英文关键词: informationization  popular science TV columns  media convergence  differentiation strategy  innovative way

中文摘要:

      电视科普栏目是我国公民获取科学知识和科学信息的最主要渠道之一，也是我国科学传播的主要阵地， 受到党和国家的高度重视。信息化步伐的加快和越来越多信息化手段在电视领域的广泛运用，为电视科普提供了 较多优势条件。然而，在信息化条件下我国电视科普栏目却表现出媒介融合度低、节目形态与信息化关联弱和受 众定位缺乏细分化等不足，深深制约着我国电视科普栏目的发展。本文采用实地调研、访谈和案例研究相结合的 方法，深度剖析国内外优秀电视科普栏目的创新发展模式，期待能够为我国电视科普栏目的良性发展提供参考和 建议。

英文摘要:

      Popular Science TV column is one of the main channels for people obtaining scientific knowledge，and attaches great importance by the government. With the pace of informationization，more and more information technology was used in TV field，and the TV programs have lots of advantages in science communication filed. However，under the background of informationization，TV has some disadvantages，for example，the low degree of media convergence ，the weak relevance of column’s form and informationization，and the lack of audience subdivision. In this paper，some research methods which are field research，interviews and case study are used to explore the innovative models of the outstanding popular science TV columns home and abroad, and we are looking forward to providing references and suggestions for the development of China’s popular science TV columns.