芜湖科普产品博览交易会发展浅析

A Preliminary Research on the Development of China (Wu Hu) Popular Science Products Expo Fair

中文关键词: 芜湖科博会，科普产业，SWOT-PEST分析

英文关键词: China (Wu Hu) Popular Science Products Expo Fair  science popularization industry  SWOT-PEST model

中文摘要:

      从展会主题、展会规模、展会交易额、活动类型、展会特点及意义五个方面对历届芜湖科博会进行了对比分析，利用SWOT-PEST模型，从政治、经济、社会、技术四个方面对影响芜湖科博会发展的内外部因素进行了分析，识别科博会发展的优势和劣势，分析科博会发展的机遇和威胁，提出了对芜湖科博会发展的几点思考和建议。希望能为芜湖科博会的发展提供决策支撑和参考。

英文摘要:

      A comparative analysis was carried out on the successive China (Wuhu) Popular Science Products Expo Fair， from five aspects：Expo theme，scale，transaction，type of activities，the characteristic and significance of the Expo. And we took advantage of the SWOT-PEST model to analyze the external and internal factors that affected the development of the Expo，in four areas (politics，economy，society and technology). In addition，we identified the developmental strengths and weaknesses of the Expo，analyzed opportunities and threats in the future, and some thinking and advice were put forward， hoping to offer certain decision support and reference.