水污染公共环境事件中的微博科普传播现状及特征探究

Research on the Characteristics of Science Content Diffusion in Water Contamination Issues on Micro-blog

中文关键词: 水污染,传播特征,微博,科普,内容分析

英文关键词: water contamination  characteristics of science popularization  Micro-blog  efficiency of communication  content analysis

中文摘要:

      通过对“兰州自来水苯污染”事件期间微博数据的分析，我们聚类分析出六类对“水污染”事件关注度高的典型微博用户，从微博用户入手找出“水污染”微博科普的分布格局和现状。再通过对不同特征类型的典型微博用户针对“兰州水污染事件”相关微博进行的内容分析以及其发布的相关科普微博进行的传播节点、评论量等数据的网络分析，找出不同传播主体的科普信息微博内容的传播特征并提出建议。

英文摘要:

      By analyzing the Micro-blog data during the period of“Lanzhou Water Contamination”，we found that there are six clusters of Micro-blog users who paid close attention to the“Lanzhou Water Contamination”. Through analyzing the Micro-blog context and contents published by those six clusters of Micro-blog users and the data of the network nodes of the interrelated Micro-blog text and their comments，we try to find the communication mechanism of science popularization on Micro-blog published by different clusters of users，and thus，to propose some advice for establishing a better environment for science popularization on Micro-blog.