中国科普与广告互动研究的文献分析——基于内容分析方法

Content Analysis of Chinese Literature Researching the Interaction—— Between Popularization of Science and Advertising

中文关键词: 内容分析,文献研究,广告传播,科普效果,发展态势

英文关键词: content analysis  literature research  advertising  effect of popularization of science  development trend

中文摘要:

      本文采用内容分析方法对中文语境下有关科普与广告互动的研究文献进行定量分析，从而归纳出中国对于该问题的研究发展与现状。并从中发现中国对于科普与广告的互动研究尚处于起步阶段，研究水平落后于中国当下科普与广告互动的实践。但其研究发展呈高速率增长态势，发展前景较为明朗。

英文摘要:

      This research quantitatively analyze the Chinese literature which studied in the interaction between popularization of science and advertising with the content analysis，and summed up the development and the present situation of this study. We find that，in Chinese context and background，the research of the interaction between popularization of science and advertising is comparatively deficient，fall behind with the practice of the interaction of popularization of science and advertising. But，it is also found that the research of this question increase with a high rate，and has a bright future.