中国科普影视的转向态势及其对未来的启示

The Transitions of Popular Science Films and Television Programs and their Influence on Future

中文关键词: 科普影视转向互联网+

英文关键词: popular science  film and television  transition  internet+

中文摘要:

      本文分析了中国当代科普影视在六大方面的转向态势：传播媒介从影视频道转向视频终端，叙事风格从说明型转向故事型，叙事方式从讲座访谈转向实证求真，受众参与从被动收视转向互动娱乐，工作团队从体制单位转向创意单元，绩效评价从收视率转向评估体系。这些转向态势将对未来科普影视发展产生一系列挑战，迎接这些挑战需要相应的政策和措施。

英文摘要:

      The six transitions occurring in the contemporary popular science films and television programs in China are the medias, narrative styles and methods, audience，teams and evaluation of performance. These transitions may challenge the development of popular science films and television programs in the future. In order to meet these challenges，measures should be taken by government .