移动时代科普信息传播中的场景适配

Adaptive Context of Science Popularization in the Mobile Era

中文关键词: 移动时代 科普传播 场景适配

英文关键词: mobile era  scientific popularization  adaptive context

中文摘要:

      移动时代的到来使得科学信息传播的方式发生了革命性变化，而高效的科普传播应当是基于场景的服务，即注重对场景（情境） 的感知及信息（服务） 的适配。本文结合媒介场景理论，从场景四大要素（空间与环境、用户实时状态、用户生活惯性以及社交氛围） 入手，分析了科普信息传播中如何实现场景适配，提出科普信息的表现形式应当与移动场景相适配，并取得标准化适配与个性化适配之间的平衡。

英文摘要:

      The advent of mobile era leads to a revolutionary change in the mode of transmission of scientific knowledge. Effective science popularization should be based on context. It means that focus is placed on the perception of context and the adaptation of information. With the integration of Meyrowitz Theory，the paper firstly introduces four elements (space and environment，users’real-timecondition，users’life style and social atmosphere) of context，and secondly analyzes how toget adaptive context of science popularization，in a nutshell，some suggestions are proposed：the manifestation of science knowledge should be adaptive to the mobile context and the balance between standardization and individualization is necessary.