科学成果的微信传播现状及影响力研究—以10个科学类微信公众号为例

A Research on the Status and Influence of WeChat Communication of ScientificAchievements：Based on Ten WeChat Public Platforms in China

中文关键词: 科学成果 微信公众平台 科学传播 传播效果

英文关键词: scientific achievements  WeChat public platform  science communication  communicating effect

中文摘要:

      通过对国内10 个科学类微信公众平台展开调研，归纳了科学成果的微信公众平台四大特征，讨论了科学成果的微信公众平台影响力的两大要素，最后提出完善科学成果的微信公众平台的建议：提高多类型功能利用率，丰富科学信息传播形式；强化多类型营销理念，扩大科学传播范围；细分多类型受众群体，明晰不同受众关系属性；强化多类型制度监管，营造良好的科普环境。

英文摘要:

      Through a survey of ten WeChat public platforms on scientific achievements in China，the paper summarizes four major characteristics of them，discusses two aspects of their influence, and finally puts forward four suggestions for their further improvement，namely，enriching the diversification of communication forms，expanding the scope of communication， subdividing diverse audiences， strengthening different supervisions， and fostering a favorable atmosphere for science popularization.