从问卷调查看现阶段我国信息化科普方式和途径的发展 —基于全国12个省市的数据

An Investigation on the Status Quo and Problems ofScience Popularization Informationization in China under the Current Times：Based on the Data of 12 Provinces and Cities

中文关键词: 信息化科普 媒介融合 调查分析 存在困境 思考与建议

英文关键词: science popularization informationization  media convergence  investigation and analysis  the status quo and problems  strategy

中文摘要:

      通过对我国现阶段的信息化科普方式与途径进行实地调研和访谈，并把调查结果与第八次、第九次中国公民科学素质调查结果进行比较，使用定性和定量相结合的方法，梳理出当前我国信息化科普方式的发展情况与存在问 题：（1） 我国公众科普信息化诉求增强，互联网成为公众获取科技信息最为偏爱的媒介渠道，其中门户网站和移动 媒体关注度高；（2） 电视媒体依然是公众获取科技信息印象最深刻的方式，但大多节目缺乏准确定位以及同质化现象严重；（3） 专业科普图书和期刊是公众最信任的科普方式，但形式过于死板；（4） 科普游戏等兼具娱乐性和参与性的新型媒体形式成为未来信息化科普的趋势；（5） 大多数公众认为我国信息化科普发展基本较好，但水平有待提升，其中，网上科技馆和传统媒体是公众最期望强化的信息化科普渠道；（6） 相较于其他群体，农民工群体的科普信息化水平提升缓慢；（7） 信息化环境下的科普把关减弱和复合型人才匮乏已成为信息化科普发展的严重阻碍。

英文摘要:

      An investigation was carried out on the status quo of science popularization informationizationin China from June. 2013 to Dec. 2014，and subsequently we compared the survey data with the survey results of Chinese citizens’scientific literacy conducted in Nov，2010 and Sept，2015，that can help us clearly identify some main difficulties facing science popularization. The main findings are stated as follows：1. The public demand for science popularization informatization has increased，the Internet has become the most preferred media channel among which web portals and mobile media has become the most favorable one；2. TV media is still the most impressive and favorite way to obtain science information，but an overwhelming majority of programs lack accurate positioning and their contents and styles are basically the same； 3.Professional popular science books and periodicals is a way that the public trust most in terms of acquiring information on science and technology, but transmission channels still lack innovative elements；4. A new type of media featuring mass participation and entertainment has become a new trend for science popularization informationization；5. Most of the public think that science popularization informatization is doing well， but the development in this regard needs to be further improved，and what the public expect most is to make online sci-tech museum and traditional media forms as the ideal channels used for science popularization informationzation；6. Science popularization informatization level of migrant workers is developing at a slower pace compared with other groups；7. Weaker and not rigorous selecting criteria and a lack of interdisciplinary talents have truly hampered the development of science popularization informationization.