基于结构方程模型的上海国际科普产品 博览会参展商满意度研究

On Exhibitor’s Satisfaction of Shanghai International Popular Science Products Expo:A Study Based on Structural Equation Modeling

中文关键词: 科普产品 博览会参展商满意度 结构方程模型

英文关键词: popular science products expo  exhibitor satisfaction  structural equation modeling

中文摘要:

      科普产品博览会作为重要的服务类科普业态，具有促进科普产品流通、推动行业技术和经验交流以及国内外 科普市场扩展等多种服务功能。而作为会展的核心顾客，参展商的满意程度是衡量科博会运作水平的重要评价指标。 以上海国际科普产品博览会作为研究对象，采用结构方程模型的量化研究方法，建构相关模型，研究博览会参展商满 意度的影响因素，并结合访谈提出提升科普产品博览会参展商满意度的改善建议。

英文摘要:

      As an important part of science popular service industry， popular science products expo could promote the exchange of popular science products， the technique and the experience sharing and the expansion of the domestic and international popular science market. The standard of exhibitors’satisfaction is an important evaluation of the operated level of popular science products expo. This study chooses Shanghai International Popular Science Products Expo as a subject， builds a structural equation model of exhibitor’s satisfaction and analyzes the influence factors. In a nutshell，based on the field interview，some suggestions for optimizing popular science products expo are also provided at the end of this paper.