融媒体背景下科普期刊的发展思考——以《科学24 小时》杂志探索实践为例

A Research on Sci-tech Periodicals Development Based onConverging Media

中文关键词: 融媒体 科普期刊 发展对策

英文关键词: media converging  sci-tech periodicals  development strategy

中文摘要:

      媒体融合发展是互联网背景下的必然选择。科普期刊作为传统科普载体，在新媒体时代面临着阅读 条件、阅读习惯改变以及纸质媒体自身特点带来的深刻变化。《科学24 小时》作为一份专业科普期刊，明确 优质科普资源的供给者、科普社会化的推动者、校园科技教育的合作者、科普产业发展的参与者的角色定位， 确定了科普资源建设、数字化阅读、科普专业化服务、品牌项目延伸等四个重点方向，积极开展了媒体融合 探索实践。同时，本文从促进科普期刊媒体融合发展的角度，提出了把握改革契机、促进创新发展；立足公 益性质，强化专业特色；提升期刊质量、强化品牌意识；深化融合内容，拓展发展空间等方面的建议。

英文摘要:

      Media convergence development is the inevitable trend in the era of internet. As a traditional means for the popularization of science，sci-tech periodicals face the profoundly huge changes such as reading environment, reading habits and characteristics of printed journals in the era of new media. Science in 24 Hours is a professional sci-tech periodical which aims at building itself as a fine provider of science popularization resources，promoting socialization of science popularization，being partners for science education in school，and acting as participators for the development of popular science industry. Four key directions，such as the construction of popular science resources，the digital reading，the specialized service of science popularization and the extension of brand project，are clearly defined and mapped out， and the exploratory practice of media integration is actively carried out. From the angle of promoting the integration and development of the media of sci-tech periodicals, the paper puts forward the following suggestions：immense efforts shall be made to grasp the opportunity of reform，to promote the development of innovation，to focus on the professional characteristics as a non-profit public welfare，to improve the quality of periodicals，to improve awareness of brand，to deepen the integration of the content，and to expand the room for development.