“五W 传播模式”理论下的电子科技博物馆陈列展览初探

A Study on the Exhibition of Electronic Science and TechnologyMuseum under the Theory of“5W Communication Mode”

中文关键词: 传播学 5W 传播模式 电子科技博物馆 陈展设计

英文关键词: communication science  5W Communication Mode  Electronic Science and Technology Museum  exhibition design

中文摘要:

      电子科技博物馆是我国第一个综合性电子科学技术类博物馆，共收藏了六千余件见证电子科学技术 发展尤其是中国电子科学技术发展历程的典型藏品。它作为一个传播技术知识、传承科学文明的媒介平台， 在教学科研、科普教育、文化传承和社会服务发面发挥了一定价值。本文在传播学拉斯韦尔“5W 传播模式” 的理论框架下，通过对电子科技博物馆的传播者、传播内容、传播媒介、观众、传播效果五大传播要素及其 相互关系的分析，借鉴传播学理论，阐释电子科技博物馆陈列展览策划的过程。在此基础上探析行业性博物 馆如何通过陈列展览设计，提高传播能力，增强传播效果，扩大社会影响力，更好地发挥其社会价值。

英文摘要:

      Electronic Science and Technology Museum emerges as China’s first comprehensive electronic science and technology museum，which has a collection of more than six thousand exhibits，It witnesses the development of electronic science and technology，especially China’s electronic science and technology development. As a media platform for disseminating technical knowledge and inheriting scientific culture， it plays a significant role in teaching and scientific research，science education, cultural inheritance， and social service. According to the framework of“5W transmission mode”theory，this thesis， through the analysis of the communicators of electronic science and technology museum，the content of communication，the media and the four communication elements of the audience and their mutual relations，uses the theory of communication for references to explain the process of exhibition scheme of electronic science and technology museum. On this basis，it analyzes how the industry museum can improve the communication ability，enhance the communication effect，expand the social influence，and display its social value through the exhibition design.