关于科普微视频设计的若干思考

Some Thoughts on the Study of Designing Micro-video of SciencePopularization

中文关键词: 科普 微视频 设计

英文关键词: science popularization  Micro-video  design

中文摘要:

      随着新媒体的快速发展，科普微视频以其“短、平、快”的特点，受到公众和科普工作者的青睐， 并为科学传播工作带来了强大的推动力。为了使科普事业得到有效大众化的科学传播，设计制作适宜的科普 微视频势在必行。如何开展科普微视频的设计，使之成为科学传播工作的一大利器，成为我们当前需要思考 的问题。本文首先对微视频设计的现状进行调研，给出了科普微视频的相关研究，同时分析比较了国内外经 典科普微视频的特性。最后，尝试为科普微视频设计提出一点建议。希望为科普微视频的设计制作提供一定 的理论指导，为科普事业增加新的强有力的传播渠道。

英文摘要:

      With the rapid development of new media，Micro-video of Science Popularization is favored by the public and science popularization workers with its short，flat and fast features，and also brings about a strong impetus to the popularization of science. In order to effectively popularize scientific knowledge，it is imperative to design and produce suitable Micro-video of Science Popularization. How to design Micro-video of Science Popularization，and to make it a great vehicle for popularization of science is an important issue worth thinking. In this paper, the present situation of Micro-video design is investigated，and the related research of Micro-video of Science Popularization is carried out， meanwhile，the characteristics of classic Micro-video of Science Popularization at home and abroad are comparatively analyzed. Finally，some suggestions are made for the design of Micro-video of Science Popularization，providing some theoretical guidance for the design of Micro-video of Science Popularization，and to adding new and powerful channels for popularization of science.