女性生殖健康教育在微信公众平台的应用分析——以复旦大学附属妇产科医院为例

An Application and Analysis of Female’s Reproductive Health Education on Wechat Public Platform：Take Obstetrics and Gynecology Hospital of Fudan University as an Example

中文关键词: 女性 生殖健康教育 微信公众平台 公立医院

英文关键词: female  reproductive health education  wechat public platform  public hospital

中文摘要:

      为提高女性生殖健康水平，探索女性生殖健康科普传播新途径，本研究基于医院微信公众平台开展 女性生殖健康教育，定期推送女性健康教育科普，开展线上线下结合的“科普好声音”活动，并开发“AI” 实时互动机器人系统。对 323 例微信订阅用户进行问卷调查发现，对医院微信公众平台的总体满意度、知识 获取率、知行转化率均较高，参与“科普好声音”活动的用户比未参与的用户在知识掌握程度和知行转化上 表现更好。通过微信公众平台进行女性生殖健康教育弥补了公立医院在就诊前、就诊后的预防、保健和预后 的不足，应进一步深入开展。

英文摘要:

      In order to raise the reproductive health of female and explore the new way of female’s reproductive health education in public hospital. The research deliveredthe popular science of health education periodically by using the hospital WeChat public platform，heldthe online-offline“voice of popular science”，developed the system of artificial real-time interaction robot.Questionnaires，based on 323 WeChat subscribers，showed that the overall satisfaction of hospital WeChat public platform， the rate of knowledge acquirement and the conversation rate of knowledge-behavior increased. Users who participated in the“voice of popular science”behaved better than those who didn’t. The female reproductive education,based on the WeChat public platform，can make up the shortcomings of the prevention，the health care and prognosis before and after the visit，which deserved further develop.