德国“女生日”科技传播活动 运行及效果分析

Operation and Effect Analysis of Science Communication Activitiesof German Girls’Day

中文关键词: 女生日 德国 科技传播 运行效果

英文关键词: Girls’Day  Germany  science communication  operation effect

中文摘要:

      德国“女生日”是世界范围内最大的通过科技传播活动开展的职业指导活动，旨在引导中学女 生关注传统男性为主的职业，18 年来致力于改善女生对男性主导职业，特别是对MINT 领域，即数学 （Mathematik）、信息（Informatik）、自然科学（Naturwissenschaft）、工程技术（Technik）相关领域职业的认 知，提高女性在该领域的培训、实习、求职的申请率。本文通过梳理文献资料和访谈记录解析“女生日”的 组织思路及支撑体系、项目管理运行机制、活动内容组织和宣传推广情况，分析女生日的影响力及效果。

英文摘要:

      German Girls’Day is the world’s largest career guidance activity through science and technology communication activities，aiming to guide middle school girls to pay attention to traditional male-dominated occupations. In 18 years, it has been working to improve girls’awareness on maledominated occupations，particularlly mathematics（Mathematik），information（Information），natural science（Naturwissenschaft）and engineering technology（Technik）. So as，to improve women’s training-，internship-，and job application rate in these fields. Literature study and interview are main approaches in this paper to analyze the influence and effect of Girls’Day by studying its organizational ideas and support system，project management and running mechanism，activity content organization and promotion strategy.