“果壳”与“科普中国” 微信公众号比较研究

A Comparative Study on WeChat OfficialAccounts“Guokr”and“China Science Communication”

中文关键词: 果壳 科普中国 科学传播 微信公众号

英文关键词: Guokr  China Science Communication  science communication  WeChat

中文摘要:

      本文分别选取“果壳”和“科普中国”两个微信公众号在三个月中推送的文章为分析样本，参照有 关评价指标，对这两个微信公众号的栏目设置、文章的发布时间、作者的稳定性、原创和转载文章、阅读量 和点赞量、传播内容分类、呈现形式、消息来源、内容学科分布、文章主题分布和文章热点等进行了统计分 析和比较，揭示了这两个微信公众号的科学传播特征，并重点围绕传播形式、传播内容和传者与受众的互动 这三方面，总结出了一个广受欢迎的科普微信公众号应该具有的特征。

英文摘要:

      In this paper，the authors analyzed all the articles pushed by the two WeChat official accounts of“Guokr”and“China Science Communication”in a period of three months. The study analyzed their column setting，updating time，author stability，original and reprinted articles，number of reading and praise，content classification，presentation forms，source of the message，contents’disciplinary distribution，topic and hotspots in the two WeChat official accounts by quantitative and qualitative methods according to the system of evaluation indicators. This paper described the characteristics of the two accounts，especially based on the analysis of three aspects: communication forms，content，and interactions between communicators and users. The paper also summarized some specific characteristics for a good WeChat official account in communicating science with the public.