突发疫情应急科普中的媒体传播新特征 ——以新冠肺炎疫情舆情分析为例

Media Communication Characteristics of Emergency SciencePopularization in the Course of Combating COVID-19

中文关键词: 应急科普 科学传播 新媒体 新冠肺炎

英文关键词: emergency science popularization  science communication  new media  COVID-19

中文摘要:

      新型冠状病毒感染肺炎疫情突发，全国性的封闭环境使新媒体成为信息传播的主要渠道。应急科普 “主战场”相应从线下转至线上，在大规模开放使用、涌现型即时参与、多热点广泛互动的互联网空间中呈现一 系列新特征，同时也暴露出科学传播供给端存在的若干问题。通过考察此次疫情应对的科普体系运营情况，总 结应急科普中的科学传播特征与问题，提出改善建议，以期为今后突发公共事件的应急科普体系运行提供借鉴。

英文摘要:

      The outbreak of COVID-19 makes new media the main channel for science communication， i.e.，the main battlefield of emergency science popularization develops from offline to online communication. A series of new characteristics of emergency science popularization emerge in cyberspace，with several problems revealed on the supply side of science communication. This article summarizes the characteristics and problems of media communication in emergency science popularization，and puts forward suggestions on improving emergency science communication system for future response to unexpected public events.