新冠肺炎疫情中主流媒体的应急科普表现研究

Research on the Emergency Science Popularization Performed by ChineseMain-stream Media against COVID-19

中文关键词: 应急科普 新冠肺炎疫情 新浪微博

英文关键词: science communication  agenda setting  science popularization  media convergence

中文摘要:

      通过对三大主流媒体疫情科普传播策略和特征的统计归纳，探索总结其疫情科普操作中议程设置充 分、呈现形式高效、信息来源多样、融媒体建设初现成效等特征，分析各自科学传播的优势与特色，指出其 疫情科普中“重知识轻思想”的局限，并归纳媒体在疫情应急科普中的关键角色和作用：通过科普议题设置 释放疫情紧急程度信号，传递可靠专业信息；通过采访、转载等操作充当科技共同体与公众沟通的桥梁，成 为科学信息供需中介；利用自身的权威性成为科普信息专业度的鉴定者、优质科普内容的关键扩散节点以及 优秀科普创作者的集中地，扩大优秀科普产品影响力；同时应更注重强化科学精神引导方面的作用。

英文摘要:

      Based on the statistics and analysis of the strategies and characteristics of science popularization performed by the three main-stream media in combating COVID-19，this paper summarizes several features of science popularization practice of these media in the epidemic in terms of adequate agenda setting，efficient presentation，diverse information sources and effect of media convergence. The advantages and characteristics of science communication are analyzed respectively for the three main-stream media，and the limitation is pointed out as“putting emphasis on knowledge but ignoring thoughts”. Finally the key roles and functions of main-stream media in emergency science popularization in the epidemic are summed up as the following：to release alerting signals of epidemic situation and reliable professional information through topic setting；to act as communicating bridge between science community and public through interviews and reprints，as well as the supply and demand intermediary of scientific information；to take advantage of their own prestige to become the appraiser of the professionality of science popularization information，the key dissemination node of qualified science popularization contents，and the concentration area of excellent popular science writers，so as to expand the influence of excellent science popularization products and to attach much importance on the leading role of scientific spirit.