突发公共卫生事件下基于公众参与的 辟谣机制研究 ——以“丁香医生”和“科普中国”为例

Research on Rumor Refuting Mechanism Based on Public Participationin Response to Public Health Emergencies：Taking“Dr. Lilac”and“Popular Science China”as Examples

中文关键词: 突发公共卫生事件 谣言 公众参与 辟谣机制

英文关键词: public health emergencies  rumors  public participation  rumor refuting mechanism

中文摘要:

      基于新冠肺炎疫情（COVID-19）暴发的社会背景，分析谣言的内涵和传播条件，从科学传播发展 视角引入“公众参与”概念，进一步对“丁香医生”和“科普中国”公众号平台展开分析，发现二者基于不 同的辟谣机制展开行动，且存在辟谣理念落后、辟谣机制不完善、辟谣手段匮乏三个问题，提出突发公共卫 生事件下有效传播辟谣信息、动员公众参与的可行路径。

英文摘要:

      This paper analyzes the connotation and propagation conditions of rumors during COVID-19，introduces the concept of“public participation”from the science communication perspective，and further analyzes two WeChat public accounts named“Dr. Lilac”and“Popular Science China”. It is found that the rumor refuting mechanisms of the two WeChat accounts are different，and there are three problems in their practices of science communication，namely，outmoded ideas，imperfect processes，and lack of tactics. Finally，a feasible way to effectively refute rumors in public health emergencies is put forward.