技术驱动与深度交互： 人工智能对科学传播的跨世纪构建

Technology Driving and Deep Interaction：The Cross-century Construction of Science Communication by AI

中文关键词: 人工智能 科学传播 技术驱动 深度交互

英文关键词: artificial intelligence  science communication  technology driving  deep interaction

中文摘要:

      人工智能研究与应用随着计算机及网络等技术的快速发展而突飞猛进，对社会各个层面都产生着深 刻影响。对于科学传播而言，人工智能正从技术驱动和深度交互两个维度对其进行着跨世纪的构建：一方面， 人工智能以技术层面的革命，驱动科学传播实现以受众需求为发展内在动力的根本性变革；另一方面，人工 智能在传播主体的大数据化、传播媒介的网络化、传播内容的个性化等方面实现着科学传播中传播者与受众 的深度交互。

英文摘要:

      The research and application of artificial intelligence（AI）has launched its way from 1950’s to 21st century with the rapid development of computer and network technology， and has performed profound impacts on all levels of society. For science communication，AI is reconstructing itself in two dimensions，namely，technology driving and deep interaction. On the one hand，AI drives science communication to realize its fundamental reform which takes audience’s demand as internal driving force through technological revolutions; on the other hand，AI realizes the deep interaction between disseminators and audiences in science communication through big data of communication subject， netization of communicating media，and individualization of communication content.