新冠肺炎疫情中医学传播若干问题探析

Reflecting on Medical Communication Issues during the COVID-19Pandemic

中文关键词: 新冠肺炎疫情 医学传播 医学人文 信息疫情

英文关键词: COVID-19  medical communication  medical humanities  pandemic information

中文摘要:

      新冠肺炎疫情的暴发为深入思考医学传播内容、传播者、传播渠道、传播受众和传播效果等要素 的内涵和相互关系带来新的契机。医学传播主体包括如下四类人：医护人员、医学科研人员、公共卫生从 业人员、医学人文学者。形式多样的网络媒体成为医学传播的主要渠道。医学传播效果以传播内容的真实 可靠性为前提，疫情相关医疗风险信息不确定性及沟通状况会影响医学传播效果，医学传播信息过载会削 弱医学传播效果。

英文摘要:

      The outbreak of COVID-19 pandemic has brought new opportunities for deeply thinking on the connotation and mutual relations of differing elements of medical communication in terms of content，disseminators，channels，audiences and effects. The main body of medical communication includes medical staff，medical researchers，public health practitioners and medical humanist. Various forms of network media have become the main channels of medical communication. The effect of medical communication depends basically on the authenticity and reliability of the content. The uncertainty of epidemic-related medical risk information and communication status also affects the effect. Overload of information will weaken the communication effect.