新冠肺炎疫情下科普短视频中的科学形象 ——以抖音平台上有关疾控中心论文事件的短视频为例

The Scientific Image in the Science Popularization Short Videos under COVID-19：Taking the Videos of CDC Paper Event on the Tik Tok as an Example

中文关键词: 抖音 短视频 论文事件 科学形象

英文关键词: Tik Tok  short videos  CDC paper event  scientific image

中文摘要:

      以抖音平台上有关疾控中心论文事件的短视频为例，在将科学形象界定为“科学共同体情境中科学形象”和“公众情境中的科学形象”的框架基础上，考察科普短视频这一媒体形式所呈现出来的科学形象。研究结果显示，抖音平台上能够获得一定关注的有关论文事件的短视频数量有限，且样本中的短视频更倾向于呈现公众情境中的科学形象。进一步的研究发现，从传统媒体采访视频到短视频呈现出的是对科学共同体情境中科学形象的过滤过程，而制作者、短视频的形式特点、受众三方面的原因都可能影响短视频对科学共同体情境中科学形象的呈现。

英文摘要:

      Taking the short videos of the CDC paper event on Tik Tok as an example，this paper examines the scientific image presented by science short videos，based on the framework of defining the scientific image as“scientific image in the scientific community context”and“scientific image in the public context”. The results show that the number of short videos that can receive a certain amount of attention related to the CDC paper event is limited and the videos in the sample tend to present the scientific image in the public context. Further investigation finds that the transition process from the traditional media to Tik Tok is a filtering process of scientific image in the scientific community context. Producers，the characteristics of short videos and audience may affect the videos’presentation of the scientific image in scientific community context.