走近民众： 民国时期《科学画报》的传播实践

Approaching the People：The Communication Practice of Science Pictorial in the Republic of China

中文关键词: 科普 科学传播 画报 《科学画报》

英文关键词: science popularization  science communication  pictorial  Science Pictorial

中文摘要:

      以中国第一本图文并重的科普期刊《科学画报》的传播实践为研究对象，探讨《科学画报》在中国近代科普过程中所发挥的作用。画报从引入中国起，就扮演着启蒙的角色，这为《科学画报》承担科普的功能奠定了基础。而《科学画报》相较于其他科普媒介的种种优势，又使其成为近代能够覆盖更多受众的科普媒介。此外，《科学画报》图文并茂，兼具知识、新闻和娱乐功能的话语体系，也使其能够很好地承载科普的功能。民国时期《科学画报》的传播实践，使科学从科学共同体走近民众，为科学普及做出了贡献。《科学画报》的传播研究，对于新媒体时代的科学传播具有借鉴意义。

英文摘要:

      The paper investigates the communication practice of China’s first illustrated science popularization magazine Science Pictorial，and explores the role of Science Pictorial in the process of science popularization in modern China. The study found that pictorial magazines had been playing an enlightening role since they had been introduced into China，which laid a solid foundation for Science Pictorial to undertake the task of science popularization. Science Pictorial possessed many advantages over other science popularization media of the time that enabled it to cover much more audiences. Specifically，Science Pictorial was excellent in both illustration and text，and its language style，fit for knowledge，news reporting and entertainment，served well as a science popularization media. This study concludes that the communication practice of Science Pictorial in the Republic of China brought science from the scientific community to the people and contributed to the popularization of science. The communication research of Science Pictorial has referential significance for science popularization in the new media era.