公众参与社区科普活动意愿的影响因素研究 ——以深圳市为例

A Study on the Influencing Factors of Public Willingness to Participatein Community Science Popularization Activities——Taking Shenzhen as an Example

中文关键词: 科学传播 社区科普 社区认同 公众参与

英文关键词: science communication  community science popularization  community identity  public participation

中文摘要:

      以理性选择理论及社会认同理论为理论基础，探讨影响公众参与社区科普活动意愿的主要因素。 选取了深圳市居民作为观察对象，通过对500 位深圳居民进行问卷调查，研究建立了居民参与社区科普活 动意愿的影响因素模型，并对假设模型进行了检验。研究结果发现，感知科学知识价值、感知社区科普活 动的功能性和娱乐性价值、社会规范和社区认同，可以正向显著预测居民参与社区科普活动的行为意愿。 这为中国城市中的科学传播研究注入新的实证材料，同时也为社区空间中的科普工作开展提供了具有实践 意义的建议。

英文摘要:

      Based on the Theory of Reasoned Action and the Theory of Social Identity，this study explores the main factors affecting the willingness of community residents to participate in community science popularization activities. A questionnaire survey was conducted on 500 Shenzhen residents. This study established a model of influencing factors on residents’ willingness to participate in community science popularization activities， and carried out statistical tests on the hypothesis model. The results of the study found that the perceived value of scientific knowledge，the perceived functional and entertaining value of community science popularization activities，social norms and community identity can positively and significantly predict residents’ behavioral intentions for participating in community science popularization activities. This research injects new empirical materials into the science communication research in Chinese cities，and also provides practical suggestions for science popularization in urban communities.