基于互联网媒介抗疫科普的公众信息行为调查研究

The Results and Analysis of Public Survey on the InformationBehavior according to the Science Popularization by Internet Media inCombating COVID-19

中文关键词: 媒介使用 媒介可信度 新冠肺炎 应急科普 信息行为

英文关键词: media use  media credibility  COVID-19  science popularization on emergencyresponse  information behavior

中文摘要:

      互联网媒介抗疫科普实践是新冠肺炎疫情防控中科普功能发挥的重要路径之一。从公众信息行为 视角开展问卷调查，考察公众获取抗疫科普内容的媒介使用状况、对渠道和所获科普内容的信任度和满意 度以及在认知判断和行为策略方面发生的转变，反映新冠肺炎疫情期间互联网媒介科普的有效触达及对公 众社会行为的影响。基于调查分析结果，提出合理引导和规范短视频等媒介形态科普内容生产、强化主流 媒体和科普专业媒体的嵌入式合作传播、优化升级科学辟谣平台运作机制和传播策略等建议，为深化科普 供给侧改革提供决策参考。

英文摘要:

      In combating COVID-19，the science popularization practice by Internet media is one of the crucial approaches to reflect the function of science popularization in certain circumstances. The public survey investigated the public media usage，the degree of credibility and satisfaction in the access channels and science popularization content for combating COVID-19，and the changes in public cognitive judgment and behavioral strategy，which showed the effective access and social behavior influence to public. Based on the results of the survey and analysis，some suggestions are put forward， such as reasonably guiding and standardizing the production of science communication content in the short video and other media forms，publishing science communication with effective collaboration between mainstream media and professional science communication media，and optimizing the operation mechanism and communication strategy of science popularization platform，to provide suggestions for deepening the supply-front reform of science popularization.