混合现实（MR）科普活动用户的 参与和分享意愿研究

Research on the Participating and Sharing Intention of Users in MixedReality（MR）Science Popularization

中文关键词: 科普用户 混合现实技术 结构方程 技术接受模型（TAM） 参与意愿 分享意愿

英文关键词: users of science communication  mixed reality（MR）technology  structural equation model  technology acceptance model（TAM）  intention of participating  intention of sharing

中文摘要:

      虚拟现实（VR）技术的出现为科普带来了更加形象化的展示方式和新奇的体验，尤其是混合现实 （MR）技术能够让科普用户沉浸于科学知识的环境中。目前关于混合现实技术应用于科普中的研究还处于探 索阶段，且主要为定性描述，缺少从用户视角进行分析和实证的研究。本文以技术接受模型（TAM）为基础， 结合混合现实技术的特征，对280 名科普用户的参与和分享意愿进行调查。具体分析了感知易用性、感知有 用性、互动性、娱乐性，以及参与意愿和分享意愿之间的关系，并在计算结果的基础上提出对策建议：优化 用户参与和互动环节、适当提高科普活动的娱乐元素、简化设备操作流程、引导用户进行经验分享。

英文摘要:

      The emergence of virtual reality technology has brought more visualized displays and novel experiences for science popularization，especially mixed reality（MR） technology can make users immersed in the environment of scientific knowledge. Currently，the research on the application of mixed reality（MR） technology in science popularization is still in the exploratory stage. It is mainly qualitative description，lacking analysis and demonstration from the user’s perspective. Based on the technology acceptance model（TAM） and combined with the characteristics of mixed reality（MR） technology，this study investigated 280 science popularization users’intentions. Specific analysis of the perceived ease of use，perceived usefulness，interactive，entertaining to impact the participating and sharing intention，and put forward the proposal：（1）optimizing users’participation and interaction；（2） increasing the entertainment elements in science communication；（3）simplifying the operation of equipment；（4）guiding users sharing experience.