新媒体背景下微信公众号“知识分子” 对科学家形象的构建及启示

The Construction of the Scientists’Image in The-Intellectualand Its Inspiration in the New Media Era

中文关键词: 知识分子 新媒体 科学家形象

英文关键词: The-Intellectual  new media  scientists image

中文摘要:

      随着互联网技术的发展，微信公众号成为新媒体时代科学家形象构建和传播的重要平台。微信公 众号“知识分子”是科学新媒体的典型，十分重视科学家报道。通过对该公众号报道内容、报道形式、报 道立场、报道风格、报道过程进行分析，发现其在构建科学家形象时的特色，为其他新媒体进行科学家报 道和构建科学家形象提供启示与借鉴：强化互动性以提升形象构建的效果；采用“科学家+ 媒体人”的模 式提供内容与形式的保障；运用全息传播与全效传播理念；构建平民化、多元化的科学家形象以适应新媒 体时代的需求。

英文摘要:

      With the development of Internet，WeChat has become an important information dissemination platform for science communication in the new media era. The-Intellectual is a typical example of new science and technology media. It attaches importance to scientists’reports. The- Intellectual constructs the media image of scientists in the new media era through aspects of content， form，position，style and process of the reports，which can provide enlightenment and references for other new media to report scientists and build the image of scientists：improving interactivity to enhance the effect of scientists image；adopting the model of“scientist+media professional”to provide content and form guarantee；applying of holographic communication and full effect communication；building civilian and diversified images of scientists to meet the needs of the new media era.