网络知识经纪模式下科学传播的媒介学考察

A Mediology Investigation of Science Communicationunder the Networking Knowledge Brokerage Model

中文关键词: 网络知识经纪 科学传播 媒介学 中介化

英文关键词: networking knowledge brokerage  science communication  mediology  mediation

中文摘要:

      本文基于媒介学的理论视角考察了网络知识经纪模式下的科学传播。研究认为，科学传播活动中 存在着网络化的广泛连接和层级影响，科学传播过程的居间位置往往被忽略，但又发挥着潜在作用。在科学 传播的中介化过程中，公众容易形成路径依赖，科学态度和探究意识趋于消极，科学严肃性也受到冲击；在 媒介域迭代的背景下，科学传播面临知识权威消解、科学意义演变等挑战，而传播实践仍然受到传统科普思 路的影响。对此，科学传播应当推进“反向融合”，避免“技术近视”，同时与国家战略结合，连接“两种文 化”，并以科学家精神为引领，塑造科学文化。

英文摘要:

      Based on the theoretical perspective of mediology，this paper investigates science communication under the networking knowledge brokerage mode. The research argues that there are extensive connections and hierarchical impacts of networking in science communication activities. The intermediate position in the process of science communication is often ignored，but it also plays a potential role. In the mediated process of science communication，the public is easy to formation path dependence，the sense of inquiry and the willingness to think actively is declining day by day， and scientific seriousness is also impacted; In the context of the iteration of mediasphere，science communication is facing challenges such as the deconstruction of knowledge authority and the evolution of scientific significance，while the communication practice is still affected by traditional science popularization ideas. In this regard，science communication should promote“reverse convergence”， avoid“technological myopia”，combine with national strategies，connect Two-Cultures，and shape scientific culture with the spirit of scientists as the guide.