微博场域中新冠疫苗的文化嵌入框架研究

A Study of the Cultural Embedding Framework of the COVID-19Vaccination Tweets on Sina Weibo

中文关键词: 微博 框架 集体主义 科学信任

英文关键词: Weibo  framework  collectivism  trust in science

中文摘要:

      爱国主义和集体主义价值观在促进中国公众积极采取防疫措施和接种新冠疫苗方面都发挥了重要作 用，既往相关研究主要通过问卷调查的研究方法来进行，这导致人们对自然状态下其如何主导人们的防疫行 为缺乏认识。本文以“舆论场中疫苗接种的主流话语”作为考察对象，运用框架分析的方法，归纳新浪微博 中关于新冠疫苗接种的框架，并探讨其背后的文化因素。研究归纳总结出微博上有关新冠疫苗接种话题的8 个框架——“法宝”“风险”“燃眉之急”“长征路”“团结就是力量”“国家成就”“命运共同体”“政治角力”， 79.5% 的相关微博样本都至少包含上述框架之一。与疫情相关的微博主流话语倾向于从宏观视角建构新冠疫 苗的个人经验或态度；集体主义和爱国主义是微博话语最为鲜明的特点。这些话语特点为突发公共卫生事件 的科普与社会动员，乃至更加广泛的健康倡导提供了新思路。

英文摘要:

      Patriotism and collectivism have played an essential role in promoting the public to actively take preventive measures and vaccinate against the COVID-19 epidemic in China. Previous related studies were mainly conducted through questionnaires，which has led to a lack of understanding of how this spirit dominates people’s epidemic prevention behavior in the natural state. The article focuses on“the mainstream discourse of vaccination in public opinion”. Using the method of frame analysis， this paper summarizes the frameworks of COVID-19 vaccines on Sina Weibo and discusses the cultural factors behind them. Through open coding，the research outlines eight frameworks about the topic of COVID-19 vaccines on Sina Weibo-magic weapon，risk，urgent need，long march，solidarity is the power，national achievement，the community of destiny，and political struggle，which account for 79.5% of the sample. We also found that pandemic related mainstream discourse tends to construct the personal experience or attitude of the COVID-19 vaccination from a macro perspective on Sina Weibo；“collectivism”and“patriotism”are the most distinctive features of Weibo discourse. These characteristics of discourse provide new ideas for science popularization and social mobilization of public health emergencies and an even broader field of health advocacy.