数字伦理：数字化转型中科学普及的新使命与新规范

Digital Ethics: New Missions and Norms for Science Popularization in the Digital Transformation

中文关键词: 数字伦理 数字化转型 科学普及 数字技术 数字伦理素养

英文关键词: digital ethics  digital transformation  science popularization  digital technology  digital ethics literacy

中文摘要:

      数字伦理是人们在开发、传播与应用数字技术及产品时需要遵循的价值理念和行为规范。有效防控数字技术风险，推动建立数字向善、造福人类的数字伦理秩序是促进数字化转型的重要保障。数字伦理素养是数字良性伦理秩序的基石，包含数字伦理的意识和责任感、数字伦理规范的遵循、数字伦理思考与决策的能力。当前，我国公众的数字伦理素养还有待提升，且公众对数字技术的态度多元且差异明显，这促使当代科学普及将提升全民数字伦理素养作为其重要使命。同时，社交媒体、虚拟现实、增强现实、生成式人工智能、大数据分析等数字技术极大赋能了科学普及的数字化转型，但也带来信息准确性与科学性、用户隐私保护、算法推送与信息茧房等数字伦理问题。科学普及也需要遵从数字伦理，树立数字伦理意识，建立数字伦理规范，提高数字伦理决策能力以及加强国际交流与合作。

英文摘要:

      Digital ethics is the value concepts and behavioural norms people need to follow when developing，disseminating，and applying digital technologies and products. Effectively preventing and controlling the risks of digital technology and promoting the establishment of a digital ethical order for the good of digital and the benefit of mankind is an important guarantee for the promotion of digital transformation. Digital ethical literacy is the cornerstone of a good digital ethical order，which includes the awareness of digital ethics and a sense of responsibility，compliance with digital ethical norms， and the ability to think and make decisions in digital ethics. At present，the digital ethical literacy of the public in China has yet to be improved，and the public’s attitudes towards digital technology are diversified and different，which prompts the contemporary popularization of science to take the enhancement of the digital ethical literacy of the whole population as its essential mission. At the same time，digital technologies such as social media，virtual reality，augmented reality，generative artificial intelligence，and big data analytics have greatly empowered the digital transformation of science popularization，but they have also brought about digital ethical issues such as the accuracy of information，the protection of users’privacy，algorithmic pushing，and information cocooning. Science popularization must also comply with digital ethics，establish digital ethical awareness，build ethical norms，improve ethical decision-making capacity，and strengthen international communication and cooperation.