走向“数字社会”进程中的科学普及

Science Popularization in the Transition to“Digital Society”

中文关键词: 数字化转型 数字社会 科学普及

英文关键词: digital transformation  digital society  science popularization

中文摘要:

      随着数字技术的发展与广泛应用，社会各领域都受到数字化转型的深刻影响，传统社会不断向 多形态的数字社会演变。在走向数字社会的进程中，科技传播与普及也发生了重要变化，需要采取新的 发展策略。基于对数字化转型的过程、结果及其未来演化趋势的分析，本文提出了数字社会的三种形态： 形态一是正在经历数字化转型的现实社会；形态二是现实社会数字化形成的海量数据构成的数字空间， 是现实社会及其变化的数字映射；形态三是运用多种数字技术构建的虚拟世界。基于这一分析，本文进 一步探讨了不同数字社会形态下科技传播与普及的变化：在形态一的数字社会中，科技传播与普及呈现 出多样化、大众化的特征；在形态二的数字社会中，基于算法的智能化传播日益突出；在形态三的数字 社会中，以技术为中介的具身传播日益重要。针对上述转变，本文提出了在数字化转型过程中科技传播 与普及的发展策略，包括促进多主体参与和对话，加强以数据和算法为核心的传播，以及综合利用下一 代数字技术创造新的传播体验等。

英文摘要:

      With the rapid development and widespread use of digital technology，digital transformation has profoundly influenced various sectors of society. The traditional society is evolving into a multifaceted“digital society”. In this process，important changes have occurred in science and technology communication and popularization，calling for new development strategies. Based on understanding the process，outcomes，and future trends of digital transformation，this paper proposes three forms of digital society. Form 1 is the real society undergoing digital transformation. Form 2 is the digital space composed of the massive data generated from the digitization of the real society，digitally mapping the real society and its changes. Form 3 is the virtual world constructed by multiple digital technologies. Building upon this analysis，this paper further explores the changes in science and technology communication and popularization in different forms of digital society. In Form 1 digital society，science and technology communication and popularization turn out to be diversified and equalized. In Form 2 digital society，algorithm-driven intelligent communication becomes prominent. In Form 3 digital society，technology-mediated embodied communication gains significance. In light of these shifts，this paper proposes developing strategies for science and technology communication and popularization in the digital transformation. These include fostering multi-party engagement and dialogue，enhancing-data and algorithm-centered communication， using next-generation digital technologies to create novel communication experiences，and so forth.