取“人”之长： 虚拟数字人在科普中的应用研究

Using the Advantage of“Human”：Research on the Application ofVirtual Digital Human in Science Popularization

中文关键词: 虚拟数字人 科学家 虚拟分身 科学家形象

英文关键词: virtual digital human  scientist  avatar  the image of the scientist

中文摘要:

      近年来，科普领域开始重视虚拟数字人的开发和应用。本文主要考察了虚拟科学家和虚拟科学媒 体人两类被应用于科普领域的虚拟数字人。研究认为，在数字技术的支持下，相关虚拟数字人人数不受限、 样貌更新颖，且拥有智能化的科学内容生产能力，可以减轻真人科学家从事科普面临的时间压力、传播压 力，改善公众对科学家的刻板印象。这些优点为数字化转型背景下的科学普及工作提供了新思路，但必须 重视运用于科普中的虚拟数字人在科学价值引领、修复科学家信任等方面的作用，通过多元规制管控好潜 在风险。

英文摘要:

      In recent years，the development and application of virtual digital humans have been heeded in science popularization research. This paper mainly examines two kinds of virtual digital humans used in science popularization：virtual scientists and virtual digital humans engaged in science popularization in the media. The study believes that with the support of digital technology，the number of virtual digital scientists can be unlimited，their appearance is more novel，and they have intelligent scientific content production capacity，which can reduce the time pressure and communication pressure faced by human scientists engaged in science popularization，and improving the common problems in science popularization，such as the stereotypes of scientists. These advantages provide new ideas for science popularization under the background of digital transformation. However，we must pay more attention to the role of virtual digital scientists in guiding scientific value and restoring scientists’trust，and through multiple regulations to control the potential risks of those type of scientists.