参与式文化视角下生态科普游戏化研究 ——基于联合国“玩游戏·救地球”项目分析

Gamification of Environmental Communication from the Perspectiveof Participatory Culture：Based on the Analysis of the UnitedNations“Playing for the Planet”Project

中文关键词: 科普游戏 气候变化 生态文明 参与式文化 游戏化传播

英文关键词: science popularization games  climate change  ecological civilization  participatory culture  gamified communication

中文摘要:

      提高全球公众生态环境科学素质和保护意识，是助推人类文明进入生态文明新阶段的基础保障。 游戏作为科学普及的新形态，正在逐渐主流化成为全球公共服务媒介。既有关于生态科普游戏化的研究， 多聚焦于游戏化策略驱动的玩家亲环境行为的效果及影响因素的实证分析，较少从主体参与视角剖析科普 游戏化传播机制。通过对2020 — 2022 年参与联合国环境规划署“玩游戏·救地球”联盟发起的“绿色游戏 创意竞赛”的76 个生态主题游戏的分析发现，它们在玩家参与游戏的自主程度与互动方式上呈现差异性特 征，存在6 种显著的生态科普游戏化传播模式，以达到使玩家形成绿色效能感、共情具身感、知识具象感 的不同传播目标。在此基础上搭建起参与式协同游戏化传播框架，为科普游戏研发提供理论支持，充分发 挥游戏科普价值，应对全球共性挑战。

英文摘要:

      Improving the global public’s scientific literacy and awareness of the environment protection is the fundamental guarantee for promoting human civilization into a new stage of ecological civilization. Games，as a new form of science communication，are gradually becoming mainstream and becoming a global public service medium. Existing research on the gamification of environmental communication has focused on empirical analysis of the effects and influencing factors of player pro-environmental behavior driven by gamification strategies，and has rarely analyzed the mechanism of gamification popularization from the perspective of subject participation. By analyzing 76 eco-themed games that participated in the“Green Game Jam”launched by the United Nations Environment Programme（UNEP）“Playing for the Planet”Alliance from 2020 to 2022，we found that they have different characteristics in terms of the degree of player autonomy in participating in games and the way of interaction. There are 6 significant gamified environmental communication modes，which can achieve different communication goals of making players form a sense of green effectiveness，empathy embodiment，and knowledge concreteness. On this basis，a participatory collaborative gamified communication framework is constructed to provide theoretical support for the development of science communication and education games，fully play the value of gamified communication，and respond to global common challenges.