新时代科普短视频的现状、问题及优化路径研究 ——以“象舞指数”科普短视频榜单为例

Research on the Current Situation，Problems and Optimization Pathof Science Popularization Short Video in the New Era：Take“XiangWu Zhi Shu”Science Popularization Short Video Ranking Table as anExample

中文关键词: 新时代 科普短视频 榜单

英文关键词: new era  science popularization short video  ranking table

中文摘要:

      作为一种常见的作品遴选和评价手段，科普短视频榜单对创作者具有正向激励和引领作用。“象 舞指数”科普短视频榜单，反映出新时代科普短视频创作呈现三“多”态势，即多个平台共同支撑科普短 视频作品持续供给，多个领域满足公众日益增长的各类科普需求，多种方式推动科普短视频作品质量提升； 科普短视频创作三“不”现象突出，即院士专家科普示范引领作用发挥不足，科学精神弘扬不够，有广泛 社会影响力的现象级作品不多。新时代科普短视频高质量发展需完成三个转向：一是认知层面，从粗放式 求“多”向高质量求“精”转向；二是创作层面，从侧重“知识”普及向注重“精神”引领转向；三是传 播层面，从较低准入门槛向规范化、精品化、分众化转向。

英文摘要:

      As a common means of selection and evaluation of works，the science popularization short video ranking table has a positive incentive and leading role for creators.“xiang wu zhi shu”science popularization short video ranking table reflects the new era of science popularization short video creation presents a“three”trend，multiple platforms jointly support the continuous supply of science popularization short video works，multiple fields to meet the growing needs of the public for various types of science popularization，a variety of ways to promote the quality of science popularization short video works；The phenomenon of three“no”in the creation of short science popularization videos is prominent，the demonstration and leading role of academicians and experts in science popularization is insufficient，the scientific spirit is not promoted enough，and there are not many phenomenon-level works with broad social influence. The high-quality development of science popularization short video in the new era needs to complete three shifts：First，the cognitive level，from extensive“more”to high-quality“fine”；The second is the creation level，from focusing on the popularization of“knowledge”to focusing on the“spirit”guidance; The third is the communication level，from a lower entry threshold to a standardized boutique diversification.